The Adobe Photoshop CS Sex is a fixed version of the standard editor of the image in the industry, with some growing new features.

Feature may be the most important of which are Alkontant Auer tool, which makes editing Photoshop more "intelligent", and that there is a new design and a simplified interface. In addition to that it has been adding key functions to edit video for the first time.

The first thing that draws attention when Adobe Photoshop CS Sex opens for the first time is the user interface updated colorful. But if you do not like the new format you can return to the old gray facade through the list no longer be exercised interface. Except, there are some new useful features.

Kontent Auer

Kontent Auer moves the selected materials and amend them intelligently in harmony with the background or the surrounding material. This enables you to simply drag and materials designed in Photoshop more easily without having to modify the background. If you do not like someone put in an image, just move it to another place immediately and will automatically altered background.

Video Editing

Adobe Photoshop CS Sex enters edit video on Photoshop for the first time. This integrates with all the traditional tools Photoshop and makes the finishing touches on the scene, adjust colors and liquidation groups etc. is very strong. It also allows you to add audio tracks with it is not very advanced on the other hand.

It includes Adobe Photoshop CS Junior browser more powerful file allows you to produce and manage images according to metadata Mahddh.icom browser integrated perfectly with quoting them in full prior to inspect a quick photo and open it directly in order to manage easier to image library.

Adobe Photoshop CS Sex offers important new features to the program modified the strong image of this. It is important to specifically Alkontant Auer is a feature that makes the finishing touches and image processing incredibly easy.

Pros

Effective and flexible

Easy to use interface

Keyboard shortcuts

Ultra-realistic effects

Possible amendment significantly

Negatives

It requires learning fast

It requires a powerful computer

Photoscape3.7

Free

 wonderful editor for photos with a lot of additional tools
Photoscape is a wonderful Free photo editor. It contains a lot of filters, tools and special effects that will make it hard for you to believe that he actually Free.Photoscape contains everything you need to view and improve and modify, print and enjoy your photos. In fact, for a perfect score, which makes many people call him an alternative Free Photoshop. Certainly, it does not amount to a photoshop, but it honestly is a great alternative to the big software company Adobe - which makes image editing much more fun!The first salient elements in Photoscape is the unusual design of the facade. You can choose what you want to do from the main menu of the program: View images and improve those that did not come out as desired and print multiple images on a single page in connection with, or perhaps add any of packet filters and special effects included in the program.Among the additional features that distinguish this program is to rename the file and Choose the color and the screen image capture tool and even adapter raw images.There is nothing negative to say about Photoscape really. Just download it and try it and I love it and keep it forever. it's free!ProsFantastic Free ApplicationA lot of special effects and filtersMany additional tools to deal with your photosNegatives

nothing until now

The work will first present a background on the gaming industry through a timeline of events leading up to the present. This will include some historical details as to the technological advances in both legitimate industry as well as in piracy. There will also be a reference to the current situation through some statistical information in order to properly reflect its effects today. The next part will present an outline of the related laws on Intellectual Property Rights, from the international to the local level. It will also show a description of the developments and the implications on the extent of protection particularly in the field of Copyright. The following portion will be an examination of Copyright Infringement as provided for in the Intellectual Property Code well as the related concepts surrounding it. It will cover both the civil as well as the criminal aspect of this remedy at law. After, there will be an analysis of the situation being covered, thereby determining the actual as well as the possible liabilities of the different actors involved in the transaction. This section will illustrate the areas covered by the law, which hopefully will reveal its deficiency. Finally, the amendments proposed, and provide justification.

The purpose of this paper is to show the importance of ethics programs, laws and change management in a business. In today's business with the growing competition, there has been a rise of unethical behaviour by managers, employees or perhaps shareholders. To stay in a business and maintain long term profitability it is important to maintain high ethical standards. It is good to point out that even if it means reducing profitability, the company expect employees to follow the ethical policy.

Without a proper ethical program or laws, the company may find itself in illegal procedure or lawsuit. I have chosen the Boeing Company for this assignment. The Boeing Ethical Policy, laws that need to be followed and the need for change management will be thoroughly discussed. In fact Boeing, an aerospace company deals with many types of business transactions. Various suppliers, govt, corporations among other do business with the company.

According to Boeing Ethics, "Boeing will conduct its business fairly, impartially in an ethical and proper manner and in full compliance with all laws and regulations." The Company has established a very good framework to assure an effective program to prevent and detect violations of law.

1.1 BACKGROUND OF THE BOEING COMPANY

Boeing is the largest manufacturer of commercial jetliners and military aircraft. It is the world's leading aerospace company. It is good to point out that the Boeing Company not only designs but manufactures rotorcraft, electronic and defence systems, missiles, satellites, launch vehicles and advance information and communication systems. Boeing operates the space shuttle and International Space Station as well.

The Boeing Company was founded in 1916 in the Pujet Sound region of Washington State by William E. Boeing. Later it became a leadership producer of military and commercial aircraft. In addition, the company undertook a series of strategic mergers and acquisitions to become the world's largest and most diversified aerospace company. It has expanded over the years and merged with McDonnell Douglas. Other aerospace pioneers are now part of the Boeing Company are the North American Aviation, Rockwell International (Space and defence business), Hughes Space and Communications and lastly is the Jeppesen.

Today the Boeing Company design, assemble and support commercial jetliners in addition it supports defence systems such as military transport, tankers, fighters and helicopters. NASA is the largest contractor of the Boeing Company since it assembles satellite and launch vehicles. Another important business done by the Boeing Company is that it provides financing solutions focused on customer requirements and develop advanced systems and technology to meet future customer needs. With the growing demand of the customers who rely a lot on their computers to stay in touch, Boeing introduced 'Connexion by Boeing'. It is a satellite based internet service that gives access to the worldwide web but unfortunately because of unsuccessful search for a buyer for the business, Boeing had to stop the service.

The Boeing Company is partnering worldwide for mutual growth and prosperity, doing global business with customers in more than 90 countries. In 2009, the total revenue of the company was $68.3 billion. It is good to note that 70 percent of commercial airplane revenue comes from customers outside the United States. Its engagement with the manufacturing, service and technology partnerships with companies around the world is making the enterprise global. There are more than 157,000 Boeing employees in 49 states and 70 countries. The company focused on global growth strategies, financial goals and performance, sharing best practices, technologies and productivity improvements, leadership development, Ethics and compliance.

The Boeing Company is organised in two largest division, firstly Boeing Commercial Airplanes and secondly Boeing Defence, Space and Security. The Boeing Commercial Airplanes offer many types of airplanes and a broad portfolio of aviation services for passenger and cargo carriers worldwide. In other hand The Defence, Space and Security was formed in 2002 integrating Boeing's defence, space, intelligence and communications capabilities. Those two businesses are supported by nine corporate functions, that is, business development and strategy, communications, Engineering, Operations and technology, Finance/Shared Services Group/Boeing Capital Corporation, Human Resources/Administration, International, law, office of internal Governance, Government Relations.

Other supporting units are the Boeing Capital Corporation which provides financing solutions, the Shared Services Group provides a broad range of services to Boeing worldwide and the Boeing Engineering, Operations and Technology helps develop, acquire, apply and protect innovative technologies and processes.

BUSINESS ETHICS

According to wisegeek, business ethics is defined as the behaviour that a business adheres to in its daily dealings with the world. Different business adopts diverse ethics which are suitable for the company. The unethical behaviour of a company can lead to a bad reputation. The way a business conduct itself show the ethical behaviour. Every business should adopt good business ethics. Many global businesses have even been fined worth millions for breaking ethical business laws. Today if a business breaks antitrust, ethical or environmental laws end up being fined. And to safeguard business image, it has become important to establish a good ethical policy in any business. In a business, the involvement of ethical issues such as the Employment practices Human Rights, Environment regulations are very common.

ETHICS IN THE BOEING

The company has its own ethical policies which are reviewed by the Boeing Ethics and Business Conduct Office. Indeed the Office tries to compare the best practices and revise the ethics procedures and practices. The 'Ethical Business Conduct Guidelines' enhances the policies and summary of the procedures of the company. It has to be pointed out that every Boeing Business Unit has an Ethics Executive and Ethics Advisors who give guidance in respect of good behaviour in the workplace, business ethics issues, and the Boeing Values. The main policies and procedures of the company are provided under these given headings in the main report. (Some of the Ethical Policy guidelines are annexed in the Appendix since the report is quite heavy.)

Policies and Procedures:

POL 2: Ethical Business Conduct Policy

PRO 3: Ethical Business Conduct Program Procedure

PRO 4: Proper Marketing Practices Procedure

PRO 5: Proper Marketing Practices to the US Government Sector Procedure

PRO 6: Offering Business Courtesies Procedure

PRO 7: Conflict of Interest Procedure

PRO 8: Acceptance of Business Courtesies Procedure

PRO 9: Proper Relationship with Suppliers Procedure

PRO10:Proper Use of Company, Customer and Supplier Resources Procedure

PRO 11:Former U.S Government Employees-Conflict of Interest Procedure

PRO 12:Buying and Selling Securities-Insider Trading Procedure

The Ethics and Business Conduct Program has its own crucial importance in the Boeing industry. The main purpose of the Boeing Ethics is to communicate the Boeing values and standards of ethical business conduct to employees. Another factor is to educate the employees of company policies and procedures and lastly to execute companywide criteria for ethics education and awareness programs. The role of Boeing Ethics line is to listen and act on violations of company policies, laws or regulations such as unethical business conduct, health, safety or environmental issues.

IMPLEMENTATION OF THE BOEING ETHICAL POLICY

According to the Boeing Company the Board of Directors follow a code of Ethical Business Conduct that complies with the standards set forth in the New York Stock Exchange's Corporate governance rules. The Company conducts three mandatory and educational activities in a year to remind the commitment to ethics and business conduct standards at Boeing. These activities are Recommitment to ethics, Code of Conduct and the Ethics Challenge. During the Recommitment to Ethics event all employees gather as a team to recommit to the Boeing values and to discuss personal , co-worker and customer responsibilities whereas during Boeing Code of Conduct certification employees certify once a year that they will follow the code of conduct. In addition, they certify that they will not do anything to tarnish the image or reputation of the company. Another activity that is performed is during the annual Ethics Challenge training. This program educates employees about events that they might encounter daily and how to best answer questions about ethical dilemmas.

The Ethics and Business Conduct Committee establish procedures, guidelines policy directives and communication to follow so that the objectives of the company's ethics and business conduct program be maintained. In addition, the Committee reports periodically to the Audit Committee of the Board of Directors on the Company's ethics and business conduct program.

The Boeing Company Ethical Business Conduct provides all relevant information about the Companywide Policy, its procedures, structures, employee concerns, general requirement and responsibilities of each and everyone. It is the duty of the Managers to support implementation of ethics and business conduct programs and as well to monitor the company's values and guidelines are complied with. Furthermore Managers are expected to provide an honest environment for employees so that they feel comfortable to raise any issue.

The Boeing Company Code of Conduct put much emphasis on expected behaviours for all Boeing employees. Boeing employees are expected to demonstrate a high standard of ethical business conduct. They should not engage themselves where there might be conflict of interest or they should not use their position to seek personal gain or engage in insider trading. The Company code of Conduct emphasises that they follow all restrictions and disclosure of information. The employees have the duty to protect Boeing information and they should ensure as well that non-Boeing proprietary information is used only if permitted by the owner of information. Moreover they have to comply with all applicable laws, rules, and regulations. Any illegal or unethical conduct has to be reported to the management of appropriate authorities.

The Boeing Corporate Values enhances the concept of commitment to leadership, Integrity, Quality, Customer satisfaction, people working together, a diverse and involved team, good corporate citizenship, enhancing shareholder value.

Boeing Company is a large organisation specialising in aerospace, commercial jetliners, military aircraft. As such the Company has developed and implement as well the ethical policy in all of its operations.

CONFLICTS OF INTEREST & RESPONSIBILITIES

Conflict of Interest Company Procedure PRO-7 put lights on the fact that personal interest can affect an employee's objectives concerning his duties and responsibilities directly or indirectly. Personal or financial interests with a Boeing customer , supplier or competitor can jeopardise the employee duties towards the Company and as such any outside activities should be disclosed. There can also be conflicts of interest when the employee or employee's family receives improper personal gain because of the employee position in the Company. Thus Boeing PRO-7 prohibits conflicts of interest and encourages to communicating potential conflicts as well.

MARKETING

According to Proper Marketing Practices Company Procedure PRO -4, Marketing should aim at providing accurate information to its customers. Inappropriate marketing can tarnish the image of the Company. And as such it is not accepted as well to make any misleading statements about Boeing's products and services. Marketing to the US Government Company Procedure PRO-5 deals with the fact that Boeing employees must comply with laws and regulations set up by US Government. Any activities by both parties should be done in an atmosphere of openness. The Procedure provides guidelines and requirements for the Boeing employees on how to interact with US Government procurement.

PROPER USE OF RESOURCES & COMPUTER

Equipments, information, materials are all company business use only. Proper use of company, customer and suppliuer Resources Company Procedure PRO-10 refers to the fact that employees should know how to use properly the company resources. Any personal use of computer resources should not disrupt any business processes or add at the company's cost.

Proper use of Computers are expected from Boeing employees. Generally speaking , staffs are allowed to use computers for personal use or surf the Internet during lunch break for a limited time.

BUYING AND SELLING SECURITIES - INSIDER TRADING COMPANY PROCEDURE PRO-12

In this procedure, it has been clearly stated that Insider Trading is not tolerated and prohibitions are based on federal securities laws.

BASIC WORKING CONDITIONS & HUMAN RIGHTS

The Boeing Company has set fundamental standards to protect human rights. The Boeing Company code are designed to give the employee's protection because Boeing believes that the employees are mnost vital asset of the company. In this code, the following issues are elaborated.

Non Discrimination & Harassment

~Freedom of Association

Environments, Health & Safety

Work environment & compensation

Hours of work & work scheduling

Expectations for our suppliers

Forced labour & child labour

Every Boeing employees is required to have high standard of business ethics. But still the Company have to face a lot of criticisms over the years. Indeed the Boeing was caught in numerous scandals.

According to Leslie Wayne, the reputation of the Boeing was compromised because of its chief executive on whom there was charges of ethical misconduct. Basically, there was an investigation over a proposed $20 billion contract to supply refuelling tankers to the Air Force. In the same report, it has been pointed out that pentagon penalised Boeing's satellite operations after finding the company has stolen documents from a competition. Thus, this shows a lack of professionalism. Another employee violated the code of conduct by having a relationship with a subordinate.

Kim Zetter(2007) reveals that Boeing employee was fired for discussing computer security problems. The person involved defended himself by saying that he was raising an ethical issue of how company was managing its security audits of its system. According to him, the Company wasn't properly protecting data in its computer systems. Eventually it was reealed by the Seattle P-I's that Boeing had failed a lot of time to comply with the Sarbanes-Oxley Act and have a good control of the IT division.

In November 1999, one of the most popular internet downloads was a piece of freeware known as Elf Bowling, a game in which Santa Claus knocked down his elves like bowling pins. When Santa rolled a less-than perfect ball, the elves heckled the jolly one with many off- color taunts. It was a quirky, charming game that in the Christmas season caught the fancy of millions. But unbeknownst to many, embedded in Elf Bowling was a secret piece of software that has come to be known as Spyware.

Spyware neither originated nor ended with Elf Bowling (in fact, there is some debate as to whether or not the game hosted spyware programming). In fact, the use of spyware seems to have taken root in the early years of peer-to-per file sharing networks. After the shut- down of Napster, the first truly effective file sharing system where millions of songs were exchanged online, nearly causing the collapse of the recording industry, users flocked to other file-sharing sites, searching for an effective replacement to Napster.

Kazaa was one of the most popular sites. But, Kazaa was accused of installing adware and spyware programs without authorization. Kazaas developer argued that the only reason they installed the adware programs was to cover their development costs and keep the software as freeware. But when later versions of Kazaa were found to contain a spyware utility which collected Web usage data without authorization, in addition to an adware program and another unauthorized program.

Though Kazaa was eventually reengineered re-released to the web, the genie was out of the bottle. There is little doubt that, ever since, the scourge of spyware has wreaked havoc across the information technology industry, as well as individual computer and internet users the world over.

Some Sobering Statistics

According to a 2007 report from McAfee/National Cyber Security Alliance (NCSA):

98% of American personal computer users believe that security is important

93% believe they have taken the appropriate steps to safeguard their system.

99% have heard of spyware

75% have heard about phishing

So it is fairly clear that the vast majority of PC users understand the threats posed in cyberspace. While such awareness is heartening, it tells only half of the story:

92% of those surveyed believed their virus protection was up-to- date.Only 51% had a current update to their software within the past week

73% believed they had a firewall installed. In reality, only 64% had it enabled

70% believed they had anti-spyware software installed. In reality, only 60% had it properly installed and configured

27% said they had anti-phishing software installed. In reality, only 12% were properly covered

24% of Americans have anti-spyware software installed, an enabled firewall, and anti-virus protection that had been updated within the past week. (This statistic is especially troubling because all three of those components must be part of any reasonably effective security system for ones PC.)

54% of Americans say they have had a virus on their computer, while, unbelievably 15% ARENT SURE!!!

44% of those surveyed reported that they believed they had spyware or adware on their home PC

74% report having received a phishing email, with 92% of them saying the email looked eerily authentic

Perhaps these statistics would be less troublesome if:

87% of Americans reported storing personal financial, health,professional, and personal information on their computer

88% go online to use their computer to bank, trade stocks,and/or review their personal medical information

This survey shows while Americans are aware of the threats in cyberspace, and many have already fallen victim to some of them. Yet,people are painfully ignorant with regard to both the protection they

have, as well as the protection they will need.

Definitions

Before continuing, it may be helpful to define some of the terminology used to describe various types of malicious programming:

Malware is a generic term referring to the entire spectrum of programming, whether malicious or merely annoying, whose sole purpose is to gain access to a computer without the owners knowledge or consent. Legitimate programming that has bugs or other problems which end up harming a computer is not considered to be malware its just poorly designed. The key to whether or not a piece of programming is malware is the intent of the programmer. Does the program have a legitimate purpose, or is there an illicit motive behind

its creation? Examples of malware include viruses, Trojan horses, rootkits, adware, crimeware, worms, and spyware.

Virus is a term that is commonly used interchangeably with malware, however, for a piece of malicious computer code to be a true virus, it must have the capability of spreading from computer to computer via

the internet (in the form of a shared downloaded program) or a removable memory device (flash drive, diskette, or CD). Before a virus can do damage to a computer, it must be unlocked, which happens

when a user clicks on an infected program. Rather than the intended program opening, the virus usually will execute first. It quickly replicates itself and moves rapidly through a computers system, just

as a natural virus will infect a host organism, propagate, and begin working against the bodys defenses. If a computer is linked to a network, like most workplace computers are, the virus can quickly spread to each computer in the network through, for example, harmless looking email attachments. If left unchecked, viruses can replicate themselves until all free space on a computers hard drive is filled. More commonly, the virus will delete or alter data stored on the hard drive, and/or permanently degrade the computers functionality.

Worm is a term referring to a category of malicious self-replicating programming. It differs from a virus in a few important ways. First, worms do not need to embed themselves in another program they

are stand-alone computer programs. In addition, worms generally are not designed to do damage to a computers files. Rather, they are commonly used to open a backdoor in a computer, allowing a remote

user to gain access to the system. When a computer has been hijacked, it is called a zombie, and entire networks of these compromised computers are known as botnets. Spammers often send out their illegal marketing emails using zombies, without the knowledge or consent of the owner. The security issues, for both individuals and business, are self-evident.

Trojan Horses are programs which appear to be helpful, but in fact compromise the computers security, allowing unauthorized access to the computer and network. Depending on the intent, worms and viruses may be correctly considered to be Trojan horses. Once a computer has become infected, a host of ill-intended functions can take place, including:

Deleting or altering data

Degrading programs in a deliberate attempt to reduce a computers ability to function properly

Uploading files from the computer, or downloading additional malicious software

Helping to set up botnets

Spying on browsing habits

Copying keystrokes (to steal password and user ID information)

Identity theft (stealing bank account, tax, and personal financial information)

Displaying pornographic advertisements or images.

Rootkits are programs designed to hide the fact a computers security has been compromised. They are often Trojan horses as well, tricking the user into believing it is a helpful program. Rootkits are used by

hackers to gain administrative control over computer networks. The rootkit will block parts of a network off from each other, which helps to conceal the illicit activities from the legitimate network administrators.

Crimeware is specially-designed malware that facilitates identity theft. The malware allows an identity thief access to a persons online financial accounts (bank, stock, credit cards). The thieves can clean

out the accounts and disappear into cyberspace, usually well-before the victim has any idea what is happening. Using crimeware, the identity thief can install keystroke logging software which allows

access to user IDs and passwords, as well as programming which directs the internet browser to a counterfeit site where the user ID and password are stolen.

Phishing is not a program or rogue piece of code floating through cyberspace, waiting for a unsuspecting internet user to download and install it, but it is a growing problem and anyone concerned with

privacy concerns on the internet needs to be familiar with it. Phishing is a technique hackers and identity thieves use to gain control of a persons private information. In a phishing scam, an email or instant

message will arrive from a seemingly legitimate sender, such as a bank, PayPal, eBay, online stock trading company, or a social networking site (such as Facebook or MySpace). The person receiving the email will be directed to what looks like legitimate site and asked for their personal information. Once the passwords and user IDs have been surrendered, they scammers can clean out bank and stock accounts, make fraudulent purchases with credit cards, and other financial crimes.

Adware, also known as advertising-supported software is software which displays or downloads advertising or marketing pitches to a computer. Advertisers pay programmers of freeware or shareware to place banner ads on the computers desktop while the program is running. It allows the programmers of this free software the opportunity to receive compensation for their efforts. However, adware becomes classified as malware when it secretly bundles spyware along with it.

So What is Spyware?

Spyware is a type of program that secretly uses a computers internet connection to send demographic, browsing, and other usage information to advertising or marketing firms. More broadly, spyware

can refer to any application which surreptitiously installs itself on a computer and performs any number of actions without the users knowledge. For the reasons enumerated above, spyware and adware are often spoken of in the same breath because very adware often has a hidden spyware module attached to it. Though advertisers claim that all information transmitted is anonymous, the opportunity for violations of privacy is clearly evident.

It does not require much imagination to understand why programmers willingly add adware and spyware to their creations without doing so, they would not be paid. But whats in it for the person paying the

programmers? In other words, why was spyware created in the first place? Thats an easy question to answer: money. It allows advertisers and marketing companies to monitor a users online behaviors and proclivities, and then target advertising towards that individual, either through email or pop-up advertising.

All adware is not so insidious, but the vast majority is. If the problem were simply a matter of a few pop-up ads every now and then, the issue would barely rise to the level of a nuisance. But the threat to

privacy occurs with the unauthorized flow of information from an infected computer. When push comes to shove, these marketing and advertising companies point to strict guidelines regarding the type of

information gathered, as well as the guarantee of privacy. It is fair to note that they are compelled to gather such information in secret, providing users zero say over what kinds of information flows from

their computer, both of which speak volumes about these assurances.

Like worms, spyware acts as an independent piece of executable programming. That means is it can act just as any other computer program does. Whatever a programmer wants the program to do, it can do it. Whatever information the programmer wants, he or she can have, be it keystrokes, hard drive scans, instant messaging, email communications, browser settings, cookies whatever! All of this information can be sent to an unknown third party, then possibly sold to the highest bidder. There are no restrictions on the information they can steal.Types of Spyware

In addition to adware, there are several types of spyware circulating on the internet.

Dialers are programs that infect the computers dial-up settings and make calls on the computers modem without authorization. These unauthorized calls can result in very large and unwanted telephone

bills.

Remote Administration Tools establish remote, third-party control over ones computer, and all the information and processes on that computer.

Password Crackers were originally designed to allow the owner of the computer to access passwords which had become either lost or forgotten. However, in the hands of a hacker, it provides the opportunity to gain access to confidential passwords, leaving all manner of private data at risk.

Key Loggers are software that records keystrokes entered on the computer for the purpose of stealing information, such as user IDs and passwords. Many times, the records are maintained in a secret file on

Intel Corporate is a technology companies, the worlds largest semiconductor chip maker, it was founded by Gordon E. Moore who is also a physicist and chemist on 18 July 1986.  He was accompanied by Robert Noyce as a fellow physicist and co-creator of integrated circuitry, after they both had left Fairchild Semiconductor. A number of other Fairchild employees also went on to participate in other Silicon Valley companies. During the 1980's Intel was run by a chemical engineer by the name of Andy Grove, who was the third member of the original Intel family. Andy Grove today is considered to be one of the company's essential business and strategic leaders. By the end of the 1990s, Intel had become one of the largest and most successful businesses in the world.

Intel had developed the first microprocessor called as Intel 4004 in year 1971, it's known as one of the world very first microcomputers in year 1972. In the early year 1981, Intel was developer of SRAM and DRAM memory chips. During in the year 1990, Intel invested heavily in new microprocessor designs fostering the rapid growth of the PC industry. Its line of Pentium processors had become a household name during that period.

Ethical of public relation

One of Intel's core values is to conduct business with uncompromising integrity and professionalism. Intel's success is based on strong relationship of mutual respect and trust with customers, suppliers, and others. It's always represented products and services fairly and accurately to interaction with customers and potential customer. Based on one of the news on 16 Nov 2009, Intel Corporation announced that its board of directors has approved a 12.5 percent increase in the quarterly cash dividend to 15.75 cents per share. With one of the highest dividend yields in the technology industry, the dividend increase is another sign of confidence in business prospects going forward. Furthermore, Intel's responsible for ensuring that Intel's financial record are fair, accurate, timely and understandable reflections of the company's operations and business activities.

As a global company must comply with the laws, it's responsible to knowing and following the laws and regulations. Violations of laws and regulations have serious consequences, the both of company and individuals are involved. Some of the terms of Intel's laws called as antitrust laws, govern the way that companies behave in the market. This laws deal in general terms with the way companies deal with their competitors, customers and suppliers. To behave the laws, Intel is not communicates with any competitor relating to price and any term that affects pricing or production levels. In every country in which Intel do the business, laws and regulations govern import and export is required. In many cases, the law requires an export license or other appropriate government approvals before an item may be shipped or transferred.

One of the Intel's core values is to work as a team with respect and trust for each other. As a global company should improve the internal operations by strive to uphold open and honest communication and to protect employees from discrimination, harassment or unsafe practices. Intel's accept any questions, thought, ideas from the outsiders. They are encourages employees to raise work-related issues or concerns with the direct manager as soon as possible after the problem arise. Intel complies with the safety laws to protect Intel employees, the public and communities to ensure that is not conduct the activity without the proper safely precaution and uphold the proper safeguards. They believe that all the work place injuries could be preventable. Besides that, Intel's recruits diversity on its workforce as well as its customers, suppliers and others. It's provides equal employment opportunity for all applicants and employees and does not discrimination on the race, religion, gender, national origin, age and so on.

Intel's values have are responsibility to comply all the procedures that protect the physical assets, information, Intel brands and reputation. Among the Intel's most valuable asset are its trademarks and brands, it's has established guideline that specify how and when they may be used. The company must follow the guideline whenever to use the company's trademarks and brands to protect the values and recognition of the Intel's trademarks. The reputation of the company should uphold the image whenever to representing. In other case, when speaking on business or technology topics in public or posting on the internet the ideas must clearly expressing by own views, unless you are present as an authorized representative of company. The action should be taken by authorized company to who defame the company.

Corporate Social Responsibility

Corporate social responsibility is required by law to make a positive impact on society and the environment through their management, operations and products and through the engagement with stakeholders including employees, customers, investors, communities and suppliers. Intel's succeed on reducing environment impact, engaging with the communities and building ethical cultures. Besides that, Intel has reduced costs through energy conservation investments and enhanced the reputation as a global company by building trusted relationships around the world.

Intel's product basically involved the microprocessors, motherboard, chipsets as well as wireless connectivity products. The features of Intel's products optimize the overall performance improvements by balancing increased performance capabilities with improved energy efficiency. The majority of the revenue gain from sales of microprocessors and chipsets. Nowadays, Intel's creating the products that offer more capabilities, faster, more energy-efficient and more affordable in the market. According the history, Intel's first microprocessor 4004 manufactured in year 1971 it's incorporated 2,251 transistors. Today, it's manufacture microprocessors that incorporate more than 2 billion transistors per chip.

Technology can be solving environmental problems. It can be used to empower people with the right information to make better decisions about the environment. It's allows to help reduce the environmental footprint of cities and countries around the world and drive more sustainable business practices. As people and companies around the world look to build a more sustainable future, Intel technology is consider critical to developing greater insights to creating new solutions, using fewer resources and innovation across entire industries and sectors.

In 1996, Intel and other U.S. semiconductor manufacturers entered into a voluntary agreement with the U.S. Environmental Protection Agency (EPA) to reduce emissions of perfluorocompounds (PFCs), materials used in semiconductor manufacturing that are known to have high global-warming potential. The agreement later expanded into a worldwide industry agreement to reduce PFC emissions 10% below 1995 levels by 2010, representing they believe to be the world's first voluntary industry greenhouse gas reduction commitment.

Intel's ability to innovate depends on ideas and great ideas come from great people. The wide range of perspectives that gaining by hiring and developing talent from a diverse. Global labor pool gives understanding of the needs from the customers, suppliers, and communities to helps advance leadership position in both technology and corporate responsibility.

Intel provides equal employment opportunity for all job applicants and employees, regardless of non-job-related factors including but not limited to race, color, religion, gender, national origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status, and disability. Furthermore, Intel's make reasonable accommodations for employees with disabilities. The policies apply to all areas of the employees including recruitment, hiring, training, socials and prohibit harassment of any individual or group.

Safety is not just a priority at Intel, it is a value. Intel is a responsible company that wants all the employees including the construction contractor staff to work in a safe environment. Through education, supplemental training, feedback sessions, recognitions, engagement with contractor management companies, Intel succeed in ensuring workplace that is the safest construction project. The Intel's safety success contains important lessons for all businesses in terms of competitiveness, project planning and execution, management accountability, injury prevention, productivity, cost savings and workplace partnerships.

Vision of Intel

Vision defines the desired or intended future state of an organization or enterprise in terms of its fundamental objective or strategic direction. Intel's vision values constantly push the innovation in order to make people's lives more exciting, more fulfilling, and easier to manage. It has inspires partners to develop innovative products and services, rally the industry to support new products, and drive industry standards.

Thus, Intel strives to focus on "lead ahead" which is find and drive the next leap ahead involves in technology, education, culture, social responsibility, manufacturing and more. With this vision, it's been continuously encourage their customers, partners, consumers and businesses to join which can take exciting leaps forward. It's not only about making technology faster, smarter, and cheaper in the market. Actually it's about using that technology to make life better and more convenient for everyone.

Technology Leadership

Public relations used several tools to find or create favorable news about the company and its product or people. Public relations people also prepare written materials to reach and influence their target market. These materials include brochures, articles, news, magazines and so on. As we can see the corporate identity materials helps create a corporate identity that the public immediately recognize the product. Besides that, a company's Web site is the important public relations method to offer the public to visit Web site for information or entertainment. With this method, Intel's can improve the public goodwill to shows their product. The leadership of Intel is about the technology development. With the goals, we can see Intel's repeatedly develops innovation of product. It began with the Intel microprocessor and the invention that sparked a revolution. Intel's history of developing groundbreaking technology continues today. This is what the public like to used and look forward the advanced of technology product.

Financial Performance

While 2009 was a turbulent year for the global economy, but it reported 23rd consecutive year of profitability. During 2009 results reflect Intel continued focus on operational efficiency and investment in innovation and manufacturing leadership. The impact of these economic results extends beyond Intel, providing positive benefits to communities at local, regional and global levels. Despite the worldwide economic recession, microprocessor unit shipments for the PC industry were up 6% in 2009. As the year progressed, as we can see increasingly strong consumer market sales, including easy-to-use and affordable Intel® Atom™ processor-based netbooks. The revenue for Intel Atom processors and associated chipsets totaled $1.4 billion in 2009. Intel's committed to investing in world-class technology development, particularly in the design and manufacture of integrated circuits. Research and development (R&D) expenditures in 2009 were $5.7 billion to develop advance technology.

According the analysis, SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats, it is an important tool for evaluate the overall strategic position of a business and its environment. SWOT Analysis examines the company's key business structure and operations, history and products and provides summary analysis of its key revenue lines and strategy. The comprehensive SWOT analysis of Intel Corporation provides the strategic analysis of the company's businesses and operations:

-manufacturing Process Technology

-Manufacturing Capacity

-Design Expertise

-Market Leader 70%-80%

Expand to new markets:

-Consumer Electronics

¨-Graphics

-Low Cost / Low power

-Big ( less nimble)

-High Fixed Cost needs high volume

-Limited growth potential-mature market

-Highly depends on single product, CPU

-High Performance/Low

-Anti-trust Litigation

- GPU based computing

- Cyclical downturn

PR Communication Strategy

Public relations ability to effectively conduct external communications is the fundamental of professional success. It is based on various communication strategies to change to public opinion.

Most of the efforts chapters make in public relations are through forms of print media, primarily newspapers. These are usually the most visible outlets on college campuses, especially school newspapers, and in the local community. With this function, it creates the awareness of Intel on the target area coverage.

News is something that interests many people today. News release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations and television stations. The public ability to aware the latest product of Intel such as the newer microprocessor called Intel Core i7.

Blog is a Website in which items are posted and displayed with the newest at the top. Many blogs allow visitors to post responses to "blog postings" created by the founder of the blog. Blogs often focus on a particular subject that public can comment or share the views each other. Until recent years Intel's most of them functioned from Blog@Intel.

This one medium has helped transform the whole business of marketing and public relations. In a way, it gives any organization the ability to promote the product without having to depend on other media outlets. Websites and e-mail are the two most common methods for Intel corporate to use the Internet for PR purposes.

The press conferences or speaking engagements is used tool of PR firms to shows the goodwill to the public as a way of managing its image. This is the way increase public confidence directly to the Intel corporate to let the public aware about their activities. The special event may establish the news development from the times, people, place and activities to build up the reputation.

Conclusion

From my opinion, sometimes in this competitive market, it is difficult to avoid because there are many reasons to drop the company's goodwill. When the company's image was destroyed and the public's confidence in the company also lowered, it is seriously affected the company's financial problems. To improve the image of the organization, must cultivate a professional PR. This is necessary the professional ability to deal with certain case such as slander. His duty is to protect the company's reputation and business interests as well as change the public opinion. As a PR practitioners are sensitive listeners and information provider, they ability to maintain two way communication from interpret and mediate between an organization and its publics. With the existence of a PR department, it can be easily establish lines of communication within the organization